Field notes on native iOS engineering, web products, and shipping with confidence.
A 20-point AEO audit checklist: bot access, indexability, passage structure, markup and measurement, with each rule tied to its primary source.
E-E-A-T is Google's shorthand for experience, expertise, authoritativeness and trust. Here is what it is, what it is not, and what a company blog can do.
Put specs in real HTML tables, mirror them in matching markup and keep both current. Google documents no table rule for AI answers, so treat it as practice.
Local SEO for a service business comes down to an accurate Google Business Profile, consistent citations and honestly earned reviews.
Use Store with address, geo, phone, URL and hours on each location page. Skip Product merchant markup for cannabis: Google excludes it.
68.01% of US Google searches ended without a click in early 2026. What the number means, what Google says it takes to appear in AI answers, and how to measure demand instead of visits.
A site migration SEO checklist based on Google's guidance: map URLs, use 301 redirects, set canonicals, and monitor Search Console after launch.
Embedded menus slow dispensary websites by delaying LCP, shifting layout and busying the main thread. Targets and fixes, sourced from web.dev.
Learn app store optimization basics: the character limits for names, subtitles and keywords, how screenshots rank, and the Google Play differences.
Serve AVIF or WebP with a fallback, never lazy-load the LCP image, and write alt text for people. What Google documents for each.
A marketing site and a SaaS dashboard need different rendering, caching and auth. Here is what changes and when one project can serve both.
Structure content for AI retrieval: one topic per heading, the answer first, and paragraphs that still make sense when a system lifts them alone.
Update posts that still match a search need, merge overlapping ones with a permanent redirect, and delete only what has no purpose and no better home.
Use one domain with a page per licensed store. Split into separate sites only when brands, owners or state rules truly differ.
Clicks fall when a Google AI Overview appears: 38% to 58% in 2026 studies. Here is what each study measured and what it cannot prove.
Link GA4 and Search Console, publish the report collection, and build a monthly SEO report from clicks, impressions, CTR, position and engaged sessions.
US dispensaries cannot run marijuana ads on Google or THC ads on Meta in 2026. Here is what the policies say and what remains open.
Accurate lastmod dates, strong internal links and a fast server help new pages get crawled sooner. Here is what Google documents, and what it does not promise.
GPTBot, ClaudeBot and PerplexityBot are not one bot each. Here is what every AI crawler does and how to control them in robots.txt.
Hreflang tells search engines which page serves which language and region. Here is the setup, a Next.js example, and the mistakes that break it.
What dispensaries can and cannot put on a Google Business Profile in 2026: category rules, disabled features, review policy and state compliance layers.
An AI content engine runs research, outline, draft and review as separate stages. The quality gate belongs before publish, not after.
A performance budget is a numerical limit on load time and page weight, enforced on every pull request so a site stays fast instead of slowly regressing.
Entity SEO makes your brand a single, unambiguous entity to Google and LLMs. Learn the schema, sameAs and consistency tactics that drive AI citations.
B2B keyword research starts with the buying committee, not a tool. Here is how to find terms that match real search intent and commercial value.
Google dropped the FAQ rich result on May 7, 2026. Here is what still works for FAQPage schema and AI answer engines like ChatGPT and Google AI Overviews.
A schema markup guide to which structured data types still earn Google rich results in 2026, and why FAQPage no longer does.
An answer capsule is a short, self-contained answer, about 120 to 160 characters, placed right after a heading so an AI assistant can quote it whole.
A small site needs two or three pillar pages, three to five contextual links per article, and a quarterly orphan page check, not enterprise tooling.
llms.txt is a proposed Markdown file that lists a site's key pages for AI agents to read. Here is the format, who actually uses it, and how to write one.
Programmatic SEO pages don't get penalized for being templated. They get penalized for offering no value per page. Here's how to build the template correctly.
Ranking for dispensary near me comes down to a verified, storefront only Google Business Profile, LocalBusiness schema and real reviews, not keyword stuffing.
Getting cited by ChatGPT, Perplexity and Google AI Overviews takes search fundamentals plus platform-specific authority, not a special AI file.
The 2026 Core Web Vitals targets are LCP under 2.5 seconds, INP under 200ms and CLS under 0.1, measured at the 75th percentile of real visits.
Answer engine optimization (AEO) means earning a citation inside an AI generated answer, not just ranking a page. Here is what changes, and what does not.
A technical SEO audit checklist for Next.js sites: rendering strategy, metadata, sitemaps, Core Web Vitals, structured data and hreflang.
